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Question

销售增长是中小企业最关心的事情，他们所采用的一切手段都是为了促进销售的直接增长。但是这些企业对销售方式的运用实在太简单、太粗放，往往他们认为是即时见效的方式，结果却损害了销售的持续性增长，最终形成了无法突破的销售瓶颈，企业束手无策，陷入恶性循环的境地。 营销管理是销售工作的核心，只有建立良好的管理基础，销售才能获得持续的增长。本文介绍了兖生源乳品有限公司的营销管理状况，对兖生源乳品有限公司的营销管理进行了全面分析，总结了该企业营销管理的特点、面临的问题及管理的误区，深入探讨了该企业营销管理问题的根源，分析该企业营销管理的重点，提出了兖生源乳品有限公司营销管理改进方案及策略，该改进方案为中小型乳品制造企业销售管理改进方案的探索提供思路。
还有一段:

关键词：兖生源；营销管理；管理制度；营销策略

Answer 1

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