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Have Fun with Style
As designers, we need to be honest with ourselves and recognize that some projects will use styling to connect emotionally with consumers. If we are forced to update products based on cycles and shopping seasons, then let’s have some fun and really push for new styles instead of relying on the tried and true of the moment (think black, silver, and material thickness, waterfalls, etc). Let’s bring some differentiation and adventure back into products. Let’s make five colors instead of one. Let’s try three form factors instead of one or two, and let the market weigh in on our best guesses.
Be Green(er)
Let’s try to find greener ways to allow for variety and adaptability without increasing waste and creating landfill. Consumers will form deeper connections with products that appeal to their value systems. Let’s allow products to age and grow, learn and adapt. Could we update products less frequently and augment them with a variety of services instead?
We are living in a world saturated by ‘design’, and we need to make sure we’re being effective champions for consumers, their desires, and that we’re connecting them emotionally to the products they use. If we simply apply the style of the day to each and every product, we are eliminating any emotional connection that people might create with a product. By taking advantage of niche markets, narrowly targeted products, fun and interesting styles and materials, and always pursuing greener answers to problems, we are driving toward a new and exciting direction in design; a direction full of variety.