With the uprising of internet, the biggest highlight of the Spring Festival of the year of Horse is grabing red envelopes on line. Wechat's gaining popularity helped Tencent took a head start in the combat with Alibaba, the leader of internet payment. What's behind this was the shrinking traditional customs: the Spring Festival Gala still ended up in the people's criticism even with the help of Directer Feng, what's more, fireworks were no longer welcomed by the people who's awareness of environment protection kept increasing. People need a new custom to fill the blank. Grabing red envelopes on line attracted thousands of people to join in by it's fast, brandnew, thrilling way to entertain. Sadly, what young people who travelled a long distance to go back home did during the festival was not communicating with the elders but hold a cellphone all day along just in order to grab a red envelope and get some money, in this case, we can say maybe missing is better than seeing. Give a red envelope with money inside is a long history custom which represents a good wish to the youngers from the elders and also like a amulet wishing the children a healthy happy new year. That is to say, what really matters is the relationship, not the money. Essentially specking, Online red envelope is lilke resulted from the heat love between money and internet. It's a carnival of materialism, and nobody won except Wechat. (时态可能有点混淆,请酌情参考)
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