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FRANKFURT -- Deutsche Post AG has done nearly all it could to make its 6.6 billion euro ($5.6 billion) offering a success, even planting at the stock exchange here Monday hundreds of plastic bulls in its signature yellow. It still may not be enough to stop investors from herding in the opposite direction.
As Europe's largest initial public offering this year, the German post office and logistics group pulled out all the stops to spark demand: a $44 million (51.9 million euro) media campaign featuring German TV personality Thomas Gottschalk, a hefty discount for German retail investors and a modest listing price of 21 euros apiece. And so far, so good: By the end of its first day of trading, Deutsche Post shares had risen 1.9% to 21.40 euros.
But choppy markets, made even rougher by a slew of mammoth telecom offerings in the next couple of weeks, still could mean a rough ride for Deutsche Post. The shares got off to a shaky enough start, slipping at first below the listing price before a heavy stream of orders from Deutsche Bank and UBS Warburg, the sale's lead managers, helped lift the stock back up.