Celebrities as the products' spoke *** en
In the contemporary society, it is very mon for celebrities, or the so-called superstars, to be spoke *** en or representatives for a wide variety of products. Celebrities' advertisements can be easily found on the Inter, televisions, newspapers, magazines and even on the walls of some buildings。
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake modities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high ine of advertising does not deserve their labor, which widens the gap beeen the poor and the rich。
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities' advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit。
Many celebrities have their own favorite products, and they promote these products by using them, and talking about them in public settings such as TV interviews and talk shows. However, shall we encourage such behavior and support the products promoted by the celebrities? In my opinion, it is yes. Because most celebrities care about the quality of these promoted products, thus indirectly ensure that the manufactures do a good job to keep their products in high quality. Therefore, it is also an indirect way to benefit the consumers who use these products. If all the celebrities stand out and be critique about the products they are using, and promote those that have good quality, I am sure the manufacture will be very serious about their products. In addition, it is also an expression for the fans to support their idols by buying the products they like. 146 字。
Many celebrities have their own favorite products, and they promote these products by using them, and talking about them in public settings such as TV interviews and talk shows. However, shall we encourage such behavior and support the products promoted by the celebrities? In my opinion, it is yes. Because most celebrities care about the quality of these promoted products, thus indirectly ensure that the manufactures do a good job to keep their products in high quality. Therefore, it is also an indirect way to benefit the consumers who use these products. If all the celebrities stand out and be critique about the products they are using, and promote those that have good quality, I am sure the manufacture will be very serious about their products. In addition, it is also an expression for the fans to support their idols by buying the products they like.
146 字。
It is so popular that the Pop star to represent a product in the TV advertisement and others. Some people argue that it is a good way to promot the product to the public and increase the sales. Others claim that some Pop stars don't care the personal image and don't pay enough attention on the product they represent.
明星在电视广告和其他媒介代言产品已经是家喻户晓的事情。有些人举得这是能帮助提高业绩，让更多的人了解好产品的好办法。其他人则觉得有些明星不计个人形象，不注重自己代言产品的质量。
From my point of view, both of them have their pros and cons. It is no doubt that the Popular Stars will attract more attention and help the prodcut to open new market and expand the market share. However, the seller should bulid the correct management concept that the quality is everything and adverti *** ent is just the way to let know you product. For the second opinion, the Pop star should build their own loyalty which can boud more poeple. If not, short-hand benefit will destroy the long-term career. It is mon sense that no one can fall on the same stone.
在我看来，这两种说法各有利弊。不可置疑，明星会吸引更多公众注意力，帮助产品打开新的市场，扩大市场份额。但是经销商应该建立良好的经营理念，就是质量是首要重要的，而利用广告只是在一种让大众了解产品的途径。对于第二个观点，明星应该建立他自己的诚信理念，这样才能让更多的人围绕她转。如果不然，短期的收益将会毁掉他的长远事业。因为没有人会在同一块石头上跌倒两次。
I strongly suggests everyone, including the seller and Pop stars, should focus on the qulaity of the product and service. It is not wise to be blind by the material benefit in front of you.
无论对于经销商还是明星，我都强烈建议他们多关注产品的质量。不要被摆在面前的物质利益所盟主双眼。
On the Celebrity Spokesperson
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some panies, even panies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars' endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spoke *** an of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
A well-known
Bee a hot phenomenon, indicating high-profile, but also to attract the audience attention, and even can cause the public discussion, as people like fresh, stylish things.
Second, a good public image
A good image, both in external appearance, stature, temperament is better, but also star credibility (such as mental outlook, ethics, personal behavior, etc.)
Better. Therefore, to give full consideration to the stars credibility. Aiwujiwu of empathy will produce results.
3, integration degree
Of a truly successful endorsement, looking at the popularity of stars is not enough, depends on the stars and the matching degree of the brand, where the match degree is the star's image, personality with the brand's image, personality match. Matching is good, then let the invisible brand personality resources quickly to seize the consumer's mind.
4, acceptance
Although not the most red star, but he has a certain group of people, in specific populations have a certain influence, and that such a star the same value. For example, some young people in the hearts of a big star
On the Celebrity Spokesperson
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some panies, even panies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars' endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spoke *** an of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
Liuxiang made a perfect fly in the olympic games in 2004, and won not only the gold metal but also the respect in the world!
His fly knocked all the suspicions and discriminations down pletely!
\"It is so perfect! I never expect to run so fast! Oh it is a dream to me, and it seems I am still in a dream!\", he said!
But it is just true, and it is himself who made the dream into truth!
Xiuxiang, our hero, has been regarded as a flying man all of the world!