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摘 要
不同地区不同行业的电子商务应用水平一直是电子商务领域内研究的一个热点和重点。基于相关文献的回顾,并结合物流行业特征,将物流企业电子商务应用水平划分为信息发布、电子交易、交流与互动和网站安全与隐私等四个层次。选取了重庆市物流业中的48家企业,运用内容分析法,就物流企业电子商务应用水平进行了研究。
研究发现:重庆物流行业电子商务应用水平总体较低,尚处于发展的初级阶段,并且企业间电子商务应用水平存在较大差异;物流企业在信息发布、电子交易、交流与互动以及安全与隐私四个维度间的电子商务应用水平存在显著差异,其中,“信息发布”电子商务功能应用水平最高,其次是“交流与互动”、“电子交易”,而网站“安全与隐私”方面的应用水平最低;电子交易和安全与隐私两个方面的低得分是造成整体电子商务发展水平得分低的核心原因;不同所有制结构的物流企业的电子商务应用水平有一定差异,但不是很显著;不同发展规模的物流企业的电子商务应用水平存在显著差异,大型企业远远高于微型企业,但小型企业与中型企业差异却不是很明显。
研究建议:重庆物流企业应加大对网站建设方面的投入,建立专门的电子商务专业团队,学习借鉴物流行业电子商务成功模式,加强网站建设、更新和维护,在保证安全可靠的前提下,尽可能地开通在线下单、在线支付、在线理赔、货物跟踪查询等电子商务功能,为客户提供尽可能多的交流互动渠道,形成集在线客服、在线留言、在线论坛等功能为一体的立体式交流互动平台,提高网站关注度,全面提升网站的可用性;重庆作为子公司的物流企业应摆脱对母公司电子商务活动的依赖,积极寻求母公司的指导帮助,独立地开展电子商务活动,不断提高自身电子商务应用水平;国家政府应建立健全关于电子商务方面的相关法律法规,为企业发展电子商务营造良好的网络环境。

Abstract

Electronic commerce application level in different regions of different industries has been a hot and important research fields in electronic commerce. The review of related literatures and combined with the characteristics of the industry based, logistics, logistics enterprises will be the electronic commerce application level is divided into information publishing, electronic trading, exchange and interaction and the website security and privacy and so on four levels. Selected 48 Enterprises of logistics in Chongqing, with the method of content analysis, the electronic commerce application level of logistics enterprise are studied. The study found that: the level of e-commerce application of logistics industry in Chongqing is generally low, is still in the primary stage of development, and there is a big difference between the enterprise electronic commerce application level; logistics enterprises in the information publishing, electronic trading, exchange and interaction as well as the security and privacy of four dimensions of electronic commerce application level between the existence of significant differences, among them, "information release" functions of electronic commerce application level is the highest, followed by the "communication and interaction", "e-commerce", while the web site "security and privacy" aspects of the application of the lowest level; low score of two aspects of electronic transactions and security and privacy are the result of the core reason for the overall electronic commerce the development level of the lower score; electronic commerce the level of application of different ownership structure of logistics enterprises have certain difference, but not significant; there were significant differences in different levels of e-commerce application development scale of logistics enterprises, large enterprises is much higher than that of micro enterprises, but small businesses and medium differences are not obvious. Research proposals: Chongqing logistics enterprises should increase investment on construction site, the establishment of e-commerce professional team, learn from the successful model of electronic commerce logistics industry, strengthen the construction site, the renewal and the maintenance, under the premise of ensuring safety, as far as possible to open online place an order, online payment, online claims, cargo tracking inquiry electronic business functions, provide interactive channel as much as possible for customers, to form three-dimensional interaction platform set online customer service, online message, online forums and other functions of the website, improve the degree of concern, the comprehensive promotion of website usability; Chongqing as a subsidiary company of logistics enterprises should get rid of dependence on the parent company of electronic business activities of the parent company, actively seeking help and guidance, the independent development of e-commerce activities, and constantly improve their own electronic commerce application level; governments should establish and improve relevant laws and regulations about electronic commerce aspect, to create a good network environment for enterprises to develop electronic business.
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