第1个回答 2009-05-17
Female commercial advertising Pragmatic characteristics of the main reflected in the following areas:
1. Female consumer has a strong emotional color. Strengthen the emotional factors, focus on emotional appeals, speaking with the full description of goods as, and firmly grasp the psychology of female beauty, the gentle and powerful language euphemism.
2. The use of first-person narrative, style talk show style
Narrative point of view means that the author used descriptive narrative perspective, tone and standpoint. Commodity in the ad copy in women, with the exception of the use of general advertising most frequently used outside the omniscient perspective, a significant change is the increase of the consumer perspective of the first-person narrative point of view, that is, the consumer, "I" terms described before using the product encountered confusion, or use of products and after the experience with the product advantages and benefits. The basis of "I" in his capacity as the differences can be divided into: first-person narrative film and television actress, Anonymous ordinary first-person narrative and first-person narrative on behalf of women.
3. Insist on fashion for the table in terms of traditional characteristics for
First of all, the well-known women on the advertisement of goods, external expression, the factors that caught the attention of fashion can be seen.
Secondly, in the words of the women carrying goods advertising inside the content of the elements are not lacking in style.
However,轻纱open fashion, and we touch the remains of the traditional hard-core
First of all, women in a large number of high-end commodity advertising beauty described in the language of young women everywhere.
Secondly, even in the publicity that a new era of personalized products for women in advertising, women's active posture of self-confidence is the weak.