求一篇英文作文介绍戴尔公司

需要阐述它为什么成功 企业形象 产品和客户服务 越多越好 谢谢

Dell (Dell Computer) (NASDAQ: DELL), the world five hundred companies headquartered in Round Rock, Texas, USA. PC's Limited, the beginning of the creation of the company's name was changed in 1987 to its current name. Production, design, sales of household and office computers, Dell is known, but it is also involved in the high-end computer market, production and sales of servers, data storage devices and network equipment. Dell's other products include PDA, software, printers and other computer peripheral products.
In 1999, Dell replaced Compaq computer (Compaq) to become the second-largest U.S. PC vendor. In 2002, Dell's status is just acquired to replace the Hewlett-Packard Compaq. However, the first quarter of 2003, Dell regained the leading position. Approved by the company's shareholders on the shareholders' meeting in 2003 when the company gradually developed into other non-computer field, the company changed its name to Dell.
Dell's direct business model, that is, to remove the middlemen sell their products directly to customers, making the company a cheaper price for the customer to provide a variety of products and guarantee delivery. In addition, Dell also ensure that Dell's product has not yet produced has been sold.
Dell is a leading global provider of IT products and services provider, headquartered in Austin, Texas (Austin), including its business to help customers build their information-technology and Internet infrastructure. Dell to become the market leader in fundamental reason: to provide industry-standard technology products and services directly to customers, is committed to providing the best customer experience. Dell is currently a total of 46,000 employees around the world, in the past four quarters, Dell's total turnover reached 41.4 billion U.S. dollars.
Dell PC suppliers, the United States ranked first in 1984 by Michael Dell founded to provide products including servers, storage products, workstations, laptops, desktops, networking products, software and peripheral products such as. Global headquarters is located in Austin, Texas, United States Park using 100% green energy supply.
Dell sells more systems globally than any computer manufacturers, Dell has been able to continue to strengthen its market leading position, its direct sales has consistently adhered to standards-based computing products and services, and to provide the best customer experience.
January 2, 1984, Dell With venture capital of $ 1,000, registered "Dell computer company, operating from the PC business, Dell Computer became the first computer company assembled according to the customer's personal needs, but not after mass-market computer the dealers control system, and direct contact with the end-user. His career is getting busy, the end of the first year of college, Dell is going to drop out entrepreneurial This was the resolute opposition of the parents, in order to break the deadlock, Dell has put forward a compromise solution, if the summer sales do not satisfactory, he would continue to read his medical. His parents to accept his recommendations, because they believe that he simply can not obtain the victory in this struggle. But they are wrong, Dell's performance so that he did not leave any chance to his parents, because only in the first month, he sold $ 180,000 worth of modified PC computer. From then on, he never return to school.
Dell decided to formalize the establishment of the Dell computer company. In October 1987, Dell rely on his extraordinary courage and a keen sense of a lot to eat into the shares of Goldman Sachs in the case of the stock market crash, the second year he profit of $ 18 million. This year, he was only 23 years old, he has taken a solid first step to success.
The young man's body is always full of enthusiasm and courageous, but the corresponding enthusiasm young people too fire. In 1991, the Dell sales reached $ 800,000,000. His position to the company's market share in 1992 to $ 1.5 billion, but the result is significantly beyond Dell's expected the Dell sales actually exceeded $ 2 billion.
Excessive smoothly makes Dell become somewhat smug. Blind pursuit of production makes Dell has encountered a lot of difficulties in terms of infrastructure construction and management, the company fell into a state of disorder, Dell's losses appeared for the first time since its inception, the stock price fell sharply.
This blow is huge, but it also makes the Dell became sober up, "and from the air, I fall back on the ground". Dell reviews have traveled in the company for nine years: the company's direction from a misunderstanding "the pursuit of the biggest production free. Replaced by a new business strategy of "liquidity, profits and growth" as the coordinates of the future development of the company. Since then, Dell has been today, $ 32 billion in annual sales, Dell Inc. has become a truly large companies, Dell has also become a mature businessman.
Inspire human potential - this is the ultimate meaning of technology, Dell made all of the power source. Dell confident that, regardless of ordinary people, institutions, or communities, just use the right tools to master certain skills, anything is possible.
This philosophy inspires people, communities and even the world's progress. Our environmental action, driving customers worldwide to join ranks of environmental, technology, education and training for young people with scarce resources, and their potential to be fully exploited.
Learn more about Dell's efforts as a corporate citizen, and we found a new and better way to make the world a better place.
Dell has become the world's leading computer systems distributor, among the list of the industry's leading manufacturers. As of January 28, 2000, the last four fiscal quarters, Dell's revenue reached $ 27 billion, becoming the second highest in the world, the fastest growing computer company, with 35,800 employees worldwide. Dell business users in the United States, among the first major personal computer vendors, government departments, educational institutions and the consumer market.
Currently, Dell's use of the Internet to further promote its straight-line ordering mode, is an industry leader again. In 1994, Dell introduced the Dell website. Today, based on the Microsoft Windows NT operating system, Dell operates the world's largest Internet commerce sites. The site sales accounted for 40% and 50% of the company's total revenue. Operation of Dell PowerEdge servers Dell website, including the site of the 80 countries, quarterly Browse more than 40 million people. Customers can assess a variety of configurations, instant access to quotes, technical support, and ordering one or more systems. Dell has more than once declared that his "golden principle": that is, "insist on direct sales", "abandon the stock," alliance with clients.
戴尔公司(Dell Computer)(NASDAQ: DELL), 是一家总部位于美国德克萨斯州朗德罗克的世界五百强企业。创立之初公司的名称是PC's Limited,1987年改为现在的名字。戴尔以生产、设计、销售家用以及办公室电脑而闻名,不过它同时也涉足高端电脑市场,生产与销售服务器、数据储存设备、网络设备等。戴尔的其他产品还包括了PDA、软件、打印机等电脑周边产品。
1999年,戴尔取代康柏电脑(Compaq)成为美国第二大个人电脑销售商。2002年戴尔的这一地位被刚刚收购了康柏的惠普公司取代。不过到了2003年第一季度,戴尔再次取得领先地位。当公司逐渐发展到其他非电脑领域后,公司的股东们在2003年股东大会上批准公司更名为戴尔公司。
戴尔的直接商业模式,即去除中间人直接向客户销售产品,使得公司能够以更低廉的价格为客户提供各种产品,并保证送货上门。此外戴尔公司也确保戴尔的产品还未生产出来就已经售出。
总部设在德克萨斯州奥斯汀(Austin)的戴尔公司是全球领先的IT产品及服务提供商,其业务包括帮助客户建立自己的信息技术及互联网基础架构。戴尔公司成为市场领导者的根本原因是:通过直接向客户提供符合行业标准技术的产品和服务,不断地致力于提供最佳的客户体验。戴尔公司目前在全球共有46,000个雇员,在过去的四个财季中,戴尔公司的总营业额达到414亿美元。
戴尔 是美国排名第一的PC供应商,1984年由迈克尔·戴尔创立,提供产品包括服务器、存储产品、工作站、笔记本电脑、台式机、网络产品、软件及外设产品等。全球总部位于美国德克萨斯州奥斯汀,园区采用100%绿色能源供电。
戴尔 在全球的产品销量高于任一家计算机厂商,戴尔之所以能够不断巩固其市场领先地位,是因其一贯坚持直接销售基于标准的计算产品和服务,并提供最佳的客户体验。
1984年1月2日,戴尔凭着1000美元的创业资本,注册了“戴尔电脑公司”,经营起个人电脑生意,“戴尔电脑”成为第一家根据顾客个人需求组装电脑的公司,而且不经过批量销售电脑的经销商控制系统,直接接触最终用户。他的事业越做越忙,大学第一学年一结束,戴尔就打算退学创业,此举遭到了父母的坚决反对,为了打破僵局,戴尔提出了一个折中的方案,如果那个夏天的销售额不令人满意的话,他就继续读他的医学。他的父母接受了他的这个建议,因为他们认为他根本就无法取得这场争斗的胜利。但他们错了,戴尔的表现使得他没有留任何机会给他的父母,因为仅在第一个月他就卖出了价值18万美元的改装PC电脑。从此,他再也没有回到过学校。
戴尔决定正式成立Dell电脑公司。1987年10月,戴尔依靠他过人的胆量和敏锐的感觉,在股市暴跌的情况下大量吃进高盛的股票,第二年他便获利了1800万美元。这一年,他只有23岁,他开始向成功迈出了坚实的第一步。
年轻人的身体里总是充满了热情与果敢,但与此相对应的是,年轻人也容易热情得过了火。1991年,Dell公司的销售额达到8亿美元。1992年他给公司的市场份额定位于15亿美元,但结果却大大地超出了戴尔的预想,Dell公司的销售额竟然突破了20亿美元。
过分的顺利使得戴尔变得有些飘飘然。一味地追求生产量使得戴尔在基础设施建设和经营管理方面遇到了很多困难,公司陷入了一种无序的状态,Dell公司自创立以来首次出现了亏损,股票价格也大幅下跌。
这次打击是巨大的,但这也使得戴尔变得清醒起来,“我又从空中落回到了地面上”。戴尔回顾了公司9年来所走过的路程:把公司的发展方向从误区“追求最大的生产量”中解脱了出来。取而代之的新的经营策略“流动性、利润和增长”成为了公司以后发展的坐标。从那以后,Dell公司有了今天320亿美元的年销售额,Dell公司变成了一个真正意义上的大公司,戴尔也成为了一个成熟的商人。
激发人类潜能 —— 这是技术的终极意义,也是戴尔所做一切的源动力。戴尔深信,无论普通人、机构,还是社区,只要使用合适的工具,掌握一定的技能,一切皆有可能。
此理念激励着人们、社区乃至全球不断进步。我们的环保行动,带动世界范围内的客户加入环保行列,为资源匮乏的年轻人提供技术、教育和培训,让他们的潜能得到充分的发挥。
了解更多关于戴尔作为企业公民所做的努力,和我们一起发现新的更好的方式,让世界变得更美好。
戴尔公司目前已成为全球领先的计算机系统直销商,跻身业内主要制造商之列。截至2000年1月28日的过去四个财季中,戴尔公司的收益达到270亿美元,成为全球名列第二、增长最快的计算机公司,在全球有35800名雇员。在美国,戴尔是商业用户、政府部门、教育机构和消费者市场名列第一的主要个人计算机供应商。
目前,戴尔公司利用互联网进一步推广其直线订购模式,再次处于业内领先地位。戴尔在1994年推出了Dell网站。今天,基于微软公司Windows NT操作系统,戴尔运营着全球最大规模的互联网商务网站。该网站销售额占公司总收益的40%~50%。戴尔PowerEdge服务器运作的 Dell网址包括80个国家的站点,目前每季度有超过4000万人浏览。客户可以评估多种配置,即时获取报价,得到技术支持,订购一个或多个系统。戴尔曾不止一次地宣称过他的"黄金三原则":即"坚持直销"、"摒弃库存"、"与客户结盟"。
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第1个回答  2009-05-31
这有很详细的介绍:
http://www.crito.uci.edu/GIT/publications/pdf/dell_ecom_case_6-13-01.pdf本回答被提问者采纳
第2个回答  2009-05-31
通过信息把网址发送给你了,请注意查收.