In recent years, the real estate industry is developing fast, the prices of everyone's surge to the country has issued a series of policies to strengthen macroeconomic regulation of real estate industry, plus many outside developers poured into the market, and these from taiyuan developers have strength, large scale, competitive, and experienced characteristics, such as large developers face foreign countries, and the challenge of a series of macroeconomic regulation and control policy of real estate industry in taiyuan city, small situation tightening. These small real estate development company need timely adjust good business strategy, market development and the environmental changes, to actively respond to challenges.
Based on the real estate development enterprises and taiyuan city as the main research object, taiyuan city real estate enterprise (hereinafter referred to as the actual situation of ZC formulated for small and medium-sized enterprise competition in taiyuan city real estate development strategy. Based on consulting a large number of literature, on-the-spot visit large developers, on the basis of the project of the company's competitive strategy is studied. The economic, political, legal, science and technology, population, social and cultural five factors analysis, the analysis and the macro environment of real estate industry, the structure of the small and medium-sized real estate company in taiyuan city facing opportunities and threats, has advantages and disadvantages, Application of marketing market segmentation and target market choice theory of the real estate market, and then divide using SWOT taiyuan real estate market opportunities and threats, advantages and disadvantages, based on the research of real estate enterprise case finally determined for small and medium-sized enterprises of real estate in taiyuan city competitive strategy.
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