advertisement is a means of propaganda that openly and extensively desseminate message to the society through certain media to satisfy a certain need.
besides the function of helping consumers to recognize the commodity, advertisement has such mental functions as to raise consumers' emotion and their desire to buy, promote the action of purchasing and aesthetical function as to give the consumers a sense of beauty.
language of advertisement, as the carrier of advertisement, has gradually formed its own literary form in the realization of these functions. that is simpleness,clearness and easy understanding.
水平有限,只能做到这样了。
追问非常感谢~!