第1个回答 2011-04-01
According to theory, this combination of the above analysis, we can see, the success of the translation ad will take full account of the information in the translation of intention and communicative intent of the association, advertising discourse associated with the audience, advertising language and context of the association. Through innovative programs or, innovative and flexible expansion translation Translation by these different methods to achieve the translation of the best translation related ads, so advertisers and audience interaction between the full, to expect advertisers the same with the original language advertising advertising effectiveness.
第2个回答 2011-04-01
According to relevance theories, and combined the above analysis of this article,We can see, the successful translated advertisements will take the relationship between information intention and communication information, advertising discourse and audience relevance, the relevance of language and language context into full consideration. Though cutting and increasing creatively, innovatively broadening translation and change the different translate methods flexiblely to realize the optimal relevance among advertising translation, make the advertiser and intention audiences have suffcient interations,and achieve the result which is advertisers expected the same with the original language advertising advertise
第3个回答 2011-04-01
According to relevance theory, combined with the analysis of the above, this can be seen, the successful translation advertising will when translation full consideration of information intention and communicative intention association, advertising discourse and the audience association, advertising language and context of the association. Through the creative cuts or increase, innovative extender translation and flexible consider these different methods to translate the optimal relevance realize advertising translation, advertisers and target audience interaction between have sufficient to advertisers expected the same with the original language advertising advertise the result.