Business choice
Just enter the American market does not guarantee that a bank like Union Bank of Switzerland as successful Group, Union Bank of Switzerland, another group of successful weight is in the area of operations respects, Zhang Chi tactics.
Union Bank of Switzerland, the Group trades choice is the basic principle : access to their own comparative advantages operational areas, giving up a comparative disadvantage in business; Enter the uncertain business outlook, abandon the uncertain future operations; Enter a complementary business to business, business to abandon overlapping operations; Enter the high profits However, stable business, may abandon high-yield but certainly high risk business; expanded agency business, the self-reduction operations; in business and private businesses choosing to focus on the development of private business.
For any bank to the senior management, access to certain business acquisitions or implementation of certain relatively easy, and should take the initiative to give up some early-owned business is very difficult, Union Bank of Switzerland, the Group of senior management in business or have demonstrated extraordinary courage.
First, the Union Bank of Switzerland, the Group is the world's first original home once owned a large amount of business the initiative to withdraw from the big banks, in many other banks are still keen on the right to enter the insurance industry and the implementation of all-round, Union Bank of Switzerland, the Group chose to withdraw from the initiative.
Second, the Union Bank of Switzerland to give up the initiative of the Group of high-yield securities and hedge fund investment, almost entirely from two major investment banks in the field of 199, as well as a significant reduction in a bubble over the high-tech industry shares, the basic escape of the United States stock market crash.
Third, the Union Bank of Switzerland's merger with a strong selective. In selecting suitable acquisition targets of mergers will be integrated into its own business, Union Bank of Switzerland acquired Pratt & Whitney (Paine Webber), the value is the well-known American retail brokers (Retail Brokerage), the special status. Pratt & Whitney main underwriters of municipal bonds (Municipal Bond Underwriting) and famous, is the industry leader, but despite this business is a sizeable market size, low profit margins, Pratt & Whitney for other banks not many attractive, Union Bank of Switzerland, the Group of the acquisition were not initially most analysts optimistic about, and the Union Bank of Switzerland, the Group identified Pratt & Whitney, as Pratt & Whitney's business and Warburg, a little overlap, and are highly complementary transactions, the acquisition in the United States to enable it to the market to obtain new profitable space. Now analysts say : "Union Bank of Switzerland, the Group of the deal have a good future prospects, it is not just fill the Union Bank of Switzerland, the group gathered asset gap, but by Pratt & Whitney to help banks overall growth. Union Bank of Switzerland, help groups for the establishment of recognized and attract outstanding professionals. "
Because there is a huge self-operational risks, but agency business almost no risk, therefore, Union Bank of Switzerland, the Group will focus in recent years agency business. Deputy foreign exchange transactions in the field, Union Bank of Switzerland, the Group is now the world's largest foreign exchange dealer, dealing with the global trading volume of approximately 12%, Union Bank of Switzerland, the United States group is the largest equities, according to Thomson Financial (Thomson Financial), the data provided for the global trading volume the ninth.
Teamwork
Teamwork is the key to business success factor, no team spirit enterprises will reduce efficiency because of exhaustion and loss of competitiveness, Union Bank of Switzerland, the key to success is that it is creating a single corporate culture, and its absorption of a large number of different areas and from different enterprises talents, singing UBS is the same music scores.
Union Bank of Switzerland, know very well, who operate brands, who accumulated wealth. So, it started from a focus on a single brand on the creation in 1998 as they abandon it, "Zhu recruitment" of the SBC brand, and establish the full UBS brand, in 2005, it will abandon Warburg, and the two Pratt & Whitney brand, which will undoubtedly help integrate Union Bank of Switzerland, this huge group financial machines.
The introduction of a single brand is conducive to the Group of Union Bank of Switzerland, the training team, unlike Credit Suisse Group in the same group, independent kingdom, there will be no professionals in the main spy created friction. Union Bank of Switzerland's staff that there is only the interests of the company, employees of mutual cooperation, the joint development of business and effectively promote the group as a whole grow.
Of course, but the introduction of a single brand strategy is Union Bank of Switzerland, the Group of the full team training. Union Bank of Switzerland groups loyal talent together configuration, so people do their build, at a suitable location can play.
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